Website Privacy Policy
Effective Date: September 16, 2026
Matrescence Lactation & Wellness, LLC respects your privacy. This Privacy Policy explains what information we collect through www.matrescencelactationandwellness.com, how we use and disclose that information, and the choices available to you.
This policy applies to information collected through this website and related online tools. It does not replace our HIPAA Notice of Privacy Practices, which governs protected health information created, received, maintained, or transmitted in connection with healthcare services.
Information We Collect
Information You Provide
We may collect information you voluntarily provide, including:
Your name, email address, telephone number, and information submitted through a website contact form.
Scheduling information submitted through Calendly for a discovery call, including the date and time selected and responses to booking questions.
Information you provide when contacting us by email, telephone, text message, or social media.
Patient and billing information submitted through Jane. Information submitted through Jane is handled within that platform and may constitute protected health information governed by HIPAA and our Notice of Privacy Practices.
Please do not submit detailed medical or clinical information through the website contact form, ordinary email, social media, or Calendly. When instructed, please use the secure Jane patient portal for clinical information.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
Device and browser information, such as browser type, operating system, screen resolution, and device type.
Usage information, such as pages viewed, links clicked, referring pages, approximate location, and the date and time of visits.
Technical identifiers, including IP-derived information, cookie identifiers, and similar technologies used to operate, secure, and measure the website.
How We Use Information
We may use information to:
Respond to inquiries and provide requested information.
Schedule and manage discovery calls and appointments.
Provide, coordinate, document, and bill for healthcare services when you become a patient.
Operate, secure, troubleshoot, and improve our website and services.
Understand website use and evaluate the effectiveness of our content.
Send administrative communications, confirmations, reminders, and service-related updates.
Comply with legal, regulatory, professional, insurance, tax, and recordkeeping obligations.
Protect our rights, property, safety, and the safety of others.
Cookies and Analytics
Squarespace and its service providers may use essential, functional, and analytics cookies or similar technologies to operate, secure, and improve the website.
We may use Google Analytics to better understand how visitors interact with our website. Google Analytics may receive information about your browser, device, website activity, approximate location, and similar technical information.
We configure our website and analytics tools to avoid intentionally transmitting names, email addresses, telephone numbers, appointment information, medical information, or other protected health information to Google Analytics.
You may manage cookies through your browser settings and any cookie controls available on our website. You may also use available Google Analytics opt-out tools. Blocking certain cookies may affect website functionality.
How We Disclose Information
We may disclose personal information as reasonably necessary for the purposes described in this policy, subject to applicable privacy and healthcare laws.
This may include disclosure to:
Squarespace, which hosts and supports our website.
Calendly, which provides discovery-call scheduling.
Jane, which supports patient scheduling, records, forms, communications, billing, and related practice functions.
Google Analytics, which provides website usage measurement and analytics.
Professional advisers, contractors, insurers, payment processors, clearinghouses, and other vendors that support our business operations and are subject to appropriate confidentiality or contractual requirements when applicable.
Government authorities or other parties when required by law, necessary to protect legal rights or safety, or connected with a business transaction such as a merger, acquisition, restructuring, or sale.
We do not sell personal information for monetary compensation.
We do not knowingly use medical information or protected health information for targeted advertising.
Protected Health Information
When information is created, received, maintained, or transmitted as part of providing or paying for healthcare services, it may constitute protected health information under HIPAA.
Our uses and disclosures of protected health information are described in our [HIPAA Notice of Privacy Practices].
If this Website Privacy Policy conflicts with our HIPAA Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices will control.
Retention and Security
We retain personal information only for as long as reasonably necessary to provide services, fulfill the purposes described in this policy, and meet applicable legal, regulatory, professional, insurance, tax, and recordkeeping requirements.
We use reasonable administrative, technical, and physical safeguards designed to protect information.
However, no website, email system, text message, or electronic system can be guaranteed to be completely secure.
Your Choices and Privacy Requests
You may contact us to:
Request corrections to website contact information.
Ask questions about our privacy practices.
Request that we stop nonessential communications.
Make other privacy-related requests that may apply under applicable law.
Requests involving patient records or protected health information are governed by our HIPAA Notice of Privacy Practices and should be submitted through an appropriate secure method.
We may need to verify your identity before processing certain requests.
We will not discriminate against you for exercising a privacy right provided by applicable law.
Children’s Privacy
This website is intended for parents, guardians, caregivers, and adults seeking information about lactation and postpartum services. It is not directed to children under age 13.
We do not knowingly collect personal information online directly from children under 13 without appropriate parental or guardian involvement.
Health information concerning infant or minor patients is handled through a parent, guardian, or other authorized personal representative as permitted by law.
Third-Party Websites and Services
Our website may contain links to third-party websites or services.
Those third parties operate under their own privacy practices and policies. We encourage you to review those policies before providing personal information.
Changes to This Policy
We may update this Privacy Policy from time to time as our services, technology, vendors, business practices, or legal obligations change.
Any revised version will be posted on this website with an updated effective date.
Contact Us
Matrescence Lactation & Wellness, LLC
[BUSINESS MAILING ADDRESS]
Phone: 757-517-8601
Email: support@matrescencelactationandwellness.com
Website: www.matrescencelactationandwellness.com